Category: Marketing

“A new study from consulting firm Kasina came out this week revealing asset management firms’ use of social media. According to the study, 39% of firms are on LinkedIn, and between 20% and 25% are on Facebook, Twitter or YouTube. Even more interesting, while a whopping 84% of asset management firms believe social media will have a lasting impact on financial services, only 48% engage in some form of social media.

Why the gap? Because, according to the study, 74% of firms feel inhibited by compliance concerns.

Sure, that would’ve made sense a year—or even a month—ago. But with FINRA’s recent new social media guidelines —much of which was surprisingly lenient on things like Tweets and wall posts—advisors have no reason to fear social media any longer. In last week’s column, we discussed great new ways to use LinkedIn and Twitter. This week, we continue our three-part special on social media discussing how to build your online presence across myriad social media outlets.”

Original Source: www.Financial-Planning.com

Business owner, you might want to friend Facebook.

A growing number of businesses are making Facebook an indispensible part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information.

“You need to be where your customers are and your prospective customers are,” said Clara Shih, author of “The Facebook Era” (Pearson Education, 2009). “And with 300 million people on Facebook, and still growing, that’s increasingly where your audience is for a lot of products and services.”

For most businesses, Facebook Pages (distinct from individual profiles and Facebook groups) are the best place to start. Pages allow businesses to collect “fans” the way celebrities, sports teams, musicians and politicians do. There are now 1.4 million Facebook Pages and they collect more than 10 million fans every day, according to the site.

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